"Build Your Business" Course Designed for Bookkeeping Entrepreneurs
This Course Gives You:
- Welcome & Introduction to Serving Real Estate Investors!!!
- Marketing to Real Estate Investors
- Sales Process & Tactics
- Onboarding a Real Estate Investor Client
- Quality Control Process for Real Estate Investors
- Basic Advisory Services for Real Estate Investors
- Growth & Organization
- Bonus Content:
- 30-Minute Coaching Session with Max (90% OFF)
Current Curriculum
Resources
Available in
days
days
after you enroll
- Resource- REI Bookkeeping Client Questionnaire (Qualifying & Pricing) (24:34)
- Resource- Discovery Call Template (23:23)
- Resource- Proposal Template (17:18)
- Resource- What to Request during Onboarding (Checklist) (11:27)
- Resource- Client Smart Card (8:08)
- Resource- What is a Vision and Why it is Important (7:31)
- Resource- 13-Week Scoreboard (Key Performance Indicators) (17:10)
- Resource- Real Estate Investing Lingo (3:24)
Module 1 - Welcome & Introduction!!!
Available in
days
days
after you enroll
Module 2 - Marketing Tips & Tactics
Available in
days
days
after you enroll
- Marketing Module Introduction: What is Marketing & Why is it Important? (6:31)
- Branding Introduction (18:28)
- 3 Beginner Marketing Principles (10:45)
- Should You Market In-Person or Online? (15:34)
- How to Find In-Person REI Events (meetups, masterminds, & conferences) (15:04)
- Where to Network with REIs Online (5:18)
- What is an Online Presence and Why is it important? (13:05)
- Social Media Marketing Introduction (13:08)
- Social Media Content Production Tips (12:20)
- Social Media Management System Walkthrough (6:18)
- Facebook Marketing Starter Walkthrough (20:14)
- How To Track Prospective Clients & Stay Top of Mind With Them? (CRM: Customer Relationship Management) (16:23)
- Keepful Walkthrough: Customer Relationship Management (CRM) Software (14:23)
- Mailchimp Walkthrough: Customer Relationship Management (CRM) Software (15:59)
- Favorite Way to Get New Clients (12:27)
- Importance of Testimonials & How to Get Them (11:05)
- Website Walkthrough (21:04)
- Weekly Marketing Key Performance Indicators (KPIs) That Have Worked For Time Capital Bookkeeping (16:08)
- Who are Real Estate Investors & what motivates them? (10:27)
- Where to Find & Network with Real Estate Investors (12:58)
- Biggerpockets Marketing Starter Walkthrough (19:30)
- Module 2 Quiz
Module 3 - Sales Process & Tactics
Available in
days
days
after you enroll
- Introduction to Selling (2:35)
- Qualifying a Prospective Client (11:19)
- Bookkeeping Client Questionnaire (Qualifying & Pricing) (24:34)
- Discovery Call Template (23:23)
- Proposal Template (17:18)
- Sales Philosophy That Has Helped Me #1: Speed to Lead (14:15)
- Sales Philosophy That Has Helped Me #2: Collaboration over Negotiation (7:58)
- Sales Philosophy That Has Helped Me #3: Volume Game (13:34)
- Sales Mistake #1: Calls with unqualified prospects (8:13)
- Sales Mistake #2: Not truly believing in your product/service (8:34)
- Sales Mistake #3: Not knowing who you're talking to prior to the call (6:53)
- Sales Mistake #4: Talking too much (9:00)
- Sales Mistake #5: Not getting ahead of objections (10:16)
- Objection Overcomer #1: Seek to understand, not to argue. (7:59)
- Objection Overcomer #2: What happens if you do nothing and continue on your current path? (10:26)
- Objection Overcomer #3: What makes it worth it? (7:52)
Module 4 - Onboarding a Client
Available in
days
days
after you enroll
Module 5 - Quality Control Process
Available in
days
days
after you enroll
- Introduction to Quality Control Process (3:12)
- Pre-QC: Transaction Review Section Overview (Keeper) (11:19)
- Pre-QC: Payee/Entity Review Section Overview (Keeper) (7:32)
- Pre-QC: Account Reconciliation Review Section Overview (Keeper) (3:23)
- Check Overall Balance Sheet (9:50)
- Check Overall Income (Profit & Loss) Statement (4:32)
- Check Overall Statement of Cash Flows (3:24)
- Check Per-Rental Property Balance Sheet (9:06)
- Check Per-Rental Property Income (Profit & Loss) Statement (4:26)
- Check Per-Flip Property Balance Sheet (5:50)
- Check Per-Flip Property Income (Profit & Loss) Statement (5:15)
- Check Per-Entity Balance Sheet (6:25)
- Check Per-Entity Income (Profit & Loss) Statement (5:49)
- Check Other Custom Reports the Client Requests (4:15)
- 1099 Check 1 (Keeper) (4:57)
- 1099 Check 2 (Keeper) (5:42)
Module 6 - Basic Advisory Services
Available in
days
days
after you enroll
- Introduction to Basic Advisory Services: What We Currently (11/2024) Offer & Why (12:45)
- Review & Interpret: Balance Sheet (14:53)
- Review & Interpret: Income Statement (Profit & Loss) (8:42)
- How to read a Real Estate Investor's Statement of Cash Flows (SOCF) (16:30)
- Review & Interpret: Statement of Cash Flows (16:34)
- How to Calculate Cash on Cash Return on Investment (CoCROI) for a Rental Property in QBO (15:46)
- Key Performance Indicators (KPI) to Track for Real Estate Investors (19:48)
Module 7 - Growth & Organization
Available in
days
days
after you enroll
- Growth & Organization Introduction (5:38)
- This business is hard (12:43)
- I almost quit this business (23:02)
- Core Values (16:01)
- What is a Vision and Why it is Important (7:31)
- 13-Week Scoreboard (Key Performance Indicators) (17:10)
- Services We Do Not Offer & Why (for now...) (10:41)
- Overview of a proven Technology "Stack" for your Bookkeeping Firm (12:55)
- Organizational Chart (23:12)
- Your First Hire (6:15)
- First Thing I Did to Prepare to Hire People (14:30)
- Second Thing I Did to Prepare to Hire People (9:54)
- Third Thing I Did to Prepare to Hire People (6:58)
- Overview of Hiring Process (26:10)
- Leadership Tip #1: Extreme Ownership (9:11)
- Leadership Tip #2: Be Humble (10:08)
- Leadership Tip #3: Decentralized Command & Control (11:49)
- Scaling Tip #1: Remain Focused on Your Client Experience (9:02)
- Scaling Tip #2: Hire Thinkers, Not Notetakers (5:18)
- Scaling Tip #3: Over-Communicate (7:08)
- Scaling Tip #4: Keep It Simple (7:00)
- Scaling Tip #5: Prioritize Revenue, Not Number of Clients (5:52)
- Scaling Tip #6: Document every process in your business (5:48)
- Scaling Tip #7: Structuring your weeks for maximum productivity (15:45)
- Scaling Tip #8: Document your successes and failures (4:16)
- Scaling Tip #9: Don’t be afraid to fire clients (10:47)
- Scaling Tip #10: 80/20 Rule (12:19)
Module 8 - Congratulations & Thank You!!!
Available in
days
days
after you enroll